TED Talk: How Great Leaders Inspire Action by Simon Sinek

November 2016

The focus on purpose has been emphasised by many theories and writers but it is so often ignored.  In my experience, it is a big scary fuzzy question to question why an organisation exists.

As someone, starting their own business, I have wrestled this question myself.  It is so much easier to tell people what I can do and how I will do it and so tempting to ignore the purpose question.  My previous experience, an exploration over the last few months, and some soul searching means my why is:

“I am committed to Educating leaders that change sticks if done with people rather than to them”